Amongst other product categories, Philips is a global leader in Mother & child care products and is passionate about providing solutions that lead to healthier users, healthier practices, and healthier businesses. Philips’ current range of baby soothers and breast pumps already serves a large range of mothers and babies. Since this period can be very difficult and personal for new moms, Philips wants to improve upon the ease and comfort of product use and experience. Together with Next UPPS, the possibilities for ultra personalisation of breast pumps are explored based on physical, technical and emotional variations of the user domain.

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